Quality Controls PRE-EMPTIVE ANALYTICAL RESEARCH (PAR) GUARANTEES YOU WILL ALWAYS TRUST AND HAVE CONFIDENCE IN THE QUALITY OF YOUR RESULTS! IT IS THE HIGHEST PLATEAU OF ANALYSIS AND QUALITY CONTROL WITHIN THE MARKET RESEARCH INDUSTRY! We understand that challenges can occur during conceptualization, organization, sampling, questionnaire design, data collection, data processing, and analysis. We guarantee that through our custom designed PAR we remove these obstacles. Sampling

Upon reviewing the objectives of a study and in collaboration with our clients, we select samples that properly represent the research population using random/probability sampling techniques Our sample management and controls assures adherence to the specified methodology and the most representative sampling Quota groups are strictly adhered to for the most accurate results Back To Top

Questionnaire Design and Programming Quality control checks based upon the individual design of each questionnaire are in place for every stage of the survey We utilize proven questioning techniques for a true scientific instrument We conduct a full and complete analysis of questionnaires before programming We thoroughly test all programmed questionnaires prior to the formal pre-test All questionnaires are pre-tested to validate initial design and length as well as to flag any instrument design issues Common sense tests are applied to the wording and logic of the questionnaire to ensure a perfect questionnaire and to eliminate inconsistencies or contradictions Back To Top

Interviewer Training Interviewer briefings are thorough and comprehensive, so all points of the questionnaire, as well as potential responses, are handled in an appropriate manner We provide our interviewers with comprehensive training of research procedures to maximize cooperation and response rates, leading to more representative survey results; all supervisory and interviewing staff are taught an actual understanding of research concepts and theory – the interview is only as good as the interviewer! Our interviewing quality control standards include on-going training for each interviewer throughout his or her tenure Interviewers receive supervisory coaching sessions from in-depth monitoring for proper focus and development of valid research techniques We conduct validation interviews on a minimum of 15 % of all completes, as well as on screening questions Back To Top

Pre-Emptive Reporting During the Course of Data Collection We provide you with interim tables to clean and verify data throughout the study, not just at the end, so issues can be addressed immediately Daily reporting on a secure website includes incidence rates, length, marginals, cross-tabs, quotas and any other necessary information for a complete and accurate development of the project We track incidence of all study disqualifiers as well as non-reachable respondents in conjunction with the entire project and at the individual level As we proactively analyze your study as a living work in progress, you will always be an informed partner and there are no surprises as to incidence levels or amount of sample needed to complete your project Back To Top

Coding and Tabulation Coding quality control standards with full verbatim coding We will employ the appropriate statistical analysis and reporting techniques throughout all phases of the research project Back To Top

Analysis and Reporting We evaluate the findings relative to each question within the design instrument We develop comprehensive and relevant conclusions from the findings, leading to actionable results that you can bank on! Back To Top