Product Research

Product Research Clients Report Example Wilkerson & Associates has developed research methodologies to support each phase of the product development cycle. We feel that there are four components to the product development cycle. Each is unique are requires a different approach. Idea Development/Identification of Unfilled Needs Focus groups and in-depth customer interviews help to identify areas of unmet needs Analysis of recent internal and external company research to identify areas of dissatisfaction and low levels of satisfaction Customer satisfaction surveys Employee Performance Monitoring (EPM) Analysis of customer comments, letters, phone calls, emails, etc. Back To Top

Product and Service Concept Development and Screening Cross-functional development teams are created to screen and rank ideas Concepts are screened and ranked based on costs to develop Financially viable concepts are tested via survey research including sensory and product testing Concepts are ranked based on market potential and profitability The “best of the good ideas” are selected for R&D implementation Prototypes are developed Back To Top

Testing and Refinement of New Products and Services Analyze performance of new products – solicit customers likes and dislikes In-depth usage tests in the field Conduct competitive positioning studies Analyze impact on brand positioning Back To Top

Competitive Use Comparisons Identify tangible areas of demonstratable superiority over the competition Design test sales and communications materials that establish your strengths and exploit the competition’s weaknesses Track progress over time Back To Top