Our Competitive Strengths

Wilkerson & Associates provides the vital marketing information you need to make good business decisions. Since our formation in 1976, we have grown to become one of the largest and most respected research firms in the country. We are now among the 200 largest in the 8,000-company marketing research industry. We have become large to handle your largest projects yet small enough to give you personalized service to deliver the highest quality and most professional results in the industry. Our senior staff has more than 175 years of market research experience. Wilkerson & Associates provides a wide range of marketing research, analysis and planning services to clients throughout the United States. Whether you need full service support, data collection only, coding and tabulation support, or any combination of the above we can meet all of your needs.

Seven Reasons to Select Wilkerson & Associates Experience in Your Industry We have experience in your industry – Advertising/Public Relations, Convenience Store Industry, Financial Services Industry, Food/Beverage Manufacturers, Health Care, Other Manufacturers, Political/Public Opinion Polling, Print/Broadcast Media, Public/Private Education, Public Utilities, Restaurants, Retailers and Other Not for Profit/for Profit Organizations. To learn more please click on the industry experience link to visit that section of our website.

We are Fully Integrated From the beginning of the data collection process to analysis and reporting – we use no subcontractors. This saves you time, and money, as well as standardizing quality controls and assuring adherence to established deadlines.

Quality Controls We have instituted quality controls in all of our systems from data collection to data analysis – our Quality Control Staff oversee training, monitoring, validating, and evaluation of all interviewers. For more details on these standards please visit: Quality Controls

Save Time and Money Our locations have a cost of living index that on average is almost 10 percentage points lower than the national average – we control all aspects of a project within our own facilities – providing fast, reliable turn-around time.

We Manage Very Large Projects Conducted 30,000 customer surveys and created 150 store, 18 district, 4 region and 1 corporate report in one week – conducted 280,000 customer surveys and created 280 reports per month – conducted 36,000 – 12 minute surveys a year and created 63 detailed reports in five days each quarter.

Our Staff is Experienced Collectively over 175 years of experience – conduct over 200,000 interviews a year. We encourage you to Meet Our Staff.

We Offer The Products You Need Customer Satisfaction, Brand Positioning, Advertising Research, Product Development and Corporate Communications research products – next day reporting of key results over the Internet Our data analysis and tabulation software includes SPSS, Uncle, Mentor, Excel and we can also produce your data in an ASCII data file if you desire. Some of the techniques we regularly employ include; factor analysis, cluster analysis, multiple regression analysis, ANOVA, MANOVA, and conjoint analysis. Example Reports Advertising Report Examples Brand Positioning Report Examples Corporate Communications Report Examples Customer Satisfaction Report Examples Newspaper Report Examples Product Development Report Examples

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